The core of CSR's strategic goal is to become a socially responsible enterprise. Xuan firmly believes that whether an enterprise is successful or not depends not only on profits, but also on whether the enterprise has a sense of social responsibility. Since the invention of cooling tower in 1890, as a special industry, it has changed the mode of human hot and cold utilization. However, with the large-scale use of cooling towers, it brings huge energy consumption and increasingly serious water and noise pollution. The 2012 news report opened the curtain of the omni-directional green strategy and became the first enterprise in the domestic cooling tower industry to make a comprehensive transformation to green development. In June 2013, Xanxun held an on-site exchange meeting with the theme of "Green Manufacturing, Green Future" in the council unit of Guangzhou Manufacturing Base Organization cooling Tower Industry Association. The implementation of the strategy of "Green Manufacturing, Green Future" has not only brought business growth for Xanxun, but also contributed to the healthy and harmonious development of society. As an enterprise related to energy utilization, "energy conservation and emission reduction, ecological environmental protection, low-carbon economy, green civilization" is the company's greatest responsibility to society: through cloud marketing management, paperless office, cloud computing, cloud platform applications and production networking, automation, unmanned and other efficient energy-saving measures, Xunxun factory has achieved the preset target of reducing energy consumption per unit of GDP by 10% per year. Data show that since 2012, Guangzhou News has launched a total of 5 million tons of energy-saving and water-saving cooling towers, and the energy consumption of the products is 5% lower than before. The green cooling towers launched in five years save a total of 10000KW per hour, which is equivalent to reducing carbon dioxide emissions by tens of thousands of tons, which is equivalent to reducing one power station! Therefore, energy saving and environmental protection have increasingly become the key to the success of the sustainable development of the cooling tower industry. "Enterprise management is for the purpose of making a profit", but it is also indispensable to give consideration to environmental friendliness and social harmony. The implementation of CSR plays a guiding role in the choice of enterprise strategy, and Xuan must make a profit on the basis of CSR. A responsible corporate behavior should meet the economic bottom line, social bottom line and environmental bottom line, not only to the shareholders to pursue profits, but also to the society and the environment. Social responsibility is closely related to the innovation and development of enterprises. Xingxun Technology quietly uses the corporate platform to contribute to social low-carbon life, and providing more high-quality cooling tower products and services is the greatest social responsibility. Only when the social responsibility is in place, can the brand of Xuan Xun be promoted and win more user trust. In line with the simple enterprise concept of "do something for society, do something for others, leave no stain in life, and leave no regrets in life", pragmatic visitors follow a basic principle: "News will never cause high energy consumption (high water temperature) because of cost and profit." the cooling tower products with high pollution (high noise) harm society and harm the interests of customers! " News is also based on a sense of social responsibility to solemnly promise: news products will never leave a regret and stain! These tenets express the aspirations of enterprises or employees to assume social responsibility: "all readers agree, all readers participate, all readers achieve, and all visitors share"!